Grace Njoro
I'm Grace. I've sold fresh produce in Nakuru for six years and I know most of my customers by name. I'm looking for one partner who wants to grow this with me — not a crowd.
Build Kenya never processes payments. One founder, one partner — agreements are signed directly between the two of you.
This is a complete Build Kenya profile: the founder first, then the business, then one clear opportunity. Every section carries a short note explaining what it's for — so when you write your own, you already know the shape of a strong, honest profile.
Founder
Why I started this business
I started this market because my own family once walked forty minutes for vegetables that were already tired by the time we got home. I began with two crates outside my gate. Six years later, families in this estate plan their week around what I stock. What matters to me is that a mother can buy good food at an honest price close to home. My dream is a second shop near the new estate, and eventually one my daughter can run.
Write it in your own voice: the problem you lived through, why it matters, and what your dream is. Two honest paragraphs beat a page of adjectives.
Founder
Meet Grace
A short introduction recorded by Grace
Sixty seconds of you speaking, filmed on a phone in daylight. This is the single most persuasive thing on your page — no editing required.
The business
Mama Njoro's Fresh Market
Mama Njoro's Fresh Market sells produce, staples, and household essentials. The second location will double weekly customer reach and add a small cold-storage unit for dairy.
Products and services
- Fresh fruit and vegetables sourced twice weekly
- Dry staples — maize flour, rice, sugar, cooking oil
- Household essentials and small dairy lines
Current customers
About 180 walk-in customers a day, mostly families within a 15-minute walk, plus four small eateries that restock every morning.
Monthly revenue
KSh 2,270,000
Daily footfall has grown from ~110 to ~180 customers over two years, with average basket up from KSh 350 to KSh 420.
Show the few numbers you truly know — customers, average sale, monthly revenue. Never write a figure you can't defend in a meeting.
The business
Photos
Real photos of your workspace, products, and team. Daylight, clean background, no stock images.
The opportunity
One partner, one agreement
- Funding requested
- KSh 800,000
- Equity offered
- 12%
- Implied valuation
- KSh 6,666,667
Planned use of funds
- Lease and refurbish second shopKSh 350,000
- Cold-storage unit for dairyKSh 180,000
- Opening stockKSh 200,000
- Staff hiring and trainingKSh 70,000
Expected milestones
- Second shop trading within 90 days
- Break even at the new branch by month 6
- Combined monthly revenue up 60% by month 12
Timeline
- 1Month 1 — Secure and refurbish second location
- 2Month 2 — Hire and train two team members
- 3Month 3 — Soft open and stock cold-storage unit
- 4Month 6 — Break even at new branch
One amount, one equity percentage, and exactly what the money buys. No goals, no progress bars — a single serious proposal for a single partner.
AI insights
What our analysis says
A profitable neighbourhood retailer with six years of steady operations, offering 12% equity for KSh 800,000 to open a second branch in a growing estate. Strong repeat customer base and simple, proven unit economics.
Retail grocery with daily foot traffic of ~180 customers, average basket of KSh 420, and gross margin near 22%. Expansion adds a mirrored branch with modest cold-storage inventory.
Strengths
- Six years of consistent operations and repeat customers
- Founder is deeply trusted in the community
- Simple, well-understood unit economics
Honest challenges
- Thin margins if suppliers raise prices
- Second-branch staffing must be trained carefully
Suggested questions
- What are your current monthly sales and gross margin?
- How did you choose the new location?
- What happens if the first three months are slower than planned?
Offer the questions you want to be asked. It signals preparation and turns a nervous first meeting into a calm conversation.
Document Reviewed
Identity and business documents submitted by this business have been reviewed by Build Kenya.
Build Kenya has reviewed documents and information submitted by this business. This review does not confirm that every document is authentic, that all information is complete, or that the business will perform as described. Build Kenya does not guarantee profitability, investment returns or future business performance. Investors should conduct their own due diligence before making any investment decision.
