Finding your first investor
How to find, approach, and win over your very first believer — even before you have polished pitch decks.
Your first investor is rarely a stranger. Most first believers come from a widening circle: family, former customers, neighbours, a teacher, a supplier. This guide walks you through that circle honestly and gently.
Start with people who already trust you
List ten people who have seen you work hard. They don't need to be wealthy — just people who know your character.
Reach out one by one. Share what you're building and why it matters to you personally. Ask for feedback first, not money.
Make your ask specific
Instead of 'I need funding,' try: 'I need KSh 120,000 to buy inventory for three months so I can serve twice as many customers.'
A specific ask is easier to say yes to — and easier to say no to gracefully.
Show real evidence
Photos of your workshop. A short video walkthrough. A written note from a customer. These build more trust than any pitch deck.
Add them to your Build Kenya profile so future believers can see them too.
Key ideas
- Your first investor is usually already in your life
- A specific ask is easier to answer than a big one
- Real evidence beats a polished deck
A gentle next step
Update your profile with three real photos and one customer quote.
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Equity in plain Kenyan language — what it means to give away a share, and how to think about it fairly.
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A calm, seven-minute pitch that focuses on the customer, the problem, and your plan — not buzzwords.
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Business registration in Kenya
A friendly walkthrough of registering a business name or company through eCitizen and BRS.
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